About The Event
On Saturday 11th October 2025, IDM Lesotho completed a 3 day short course training which in Return On Investment (ROI).
This 3-day training is designed to equip marketing professionals, business owners, and cross-functional teams with the knowledge and practical skills to evaluate the performance of marketing campaigns and make data-driven investment decisions.
Participants learned how to use ROAS and ROI to measure marketing efficiency and profitability, and the Marketing-Focused Payback Period to understand how quickly marketing investments recover their costs. Through a combination of theoretical foundations, practical exercises, and case studies, participants will gain hands-on experience in calculating, interpreting, and reporting these metrics to guide strategic marketing decisions.
By the end of the program, participants will be able to prioritize marketing campaigns, optimize budget allocation, and confidently present performance insights to management.
Should you ar your organisation wish to enroll for any short courses offered at IDM. Contact us on (+266) 22312868 or whatsApp 5646 1658 for more information.
Short Course Trainings, Return On Investment (ROI)
Location
IDM Lesotho Campus, Maseru
